![\"\"](\"https:\/\/www.oliro-events.com\/wp-content\/uploads\/tactixx_logo_Website_weiss.png\"){kind=logo}
<\/p>\n[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”150deg” background_color_gradient_stops=”#465661 38%|#8ec048 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/www.oliro-events.com\/wp-content\/uploads\/TactixX_Header_Website.jpg” background_size=”custom” background_image_width=”100%” background_position=”top_right” background_horizontal_offset=”3%” background_vertical_offset=”69%” background_blend=”multiply” custom_margin=”|||” custom_padding=”53px||25px|||” bottom_divider_style=”slant” bottom_divider_color=”#ffffff” bottom_divider_flip=”horizontal” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”5%” animation_starting_opacity=”100%” background_last_edited=”on|desktop” background_size_tablet=”cover” background_size_phone=”cover” background_horizontal_offset_tablet=”72%” background_horizontal_offset_phone=”74%” locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”27px|0px|0px|0px” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Montserrat|600|||||||” header_font_size=”80px” header_line_height=”1.2em” background_layout=”dark” animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”10%” header_font_size_tablet=”” header_font_size_phone=”72px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.oliro-events.com\/wp-content\/uploads\/sponsoren_tarifcheck_Lexware_website.png” title_text=”sponsors_tarifcheck_Lexware_website” _builder_version=”4.27.5″ _module_preset=”default” width=”100%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_divider color=”rgba(255,255,255,0.7)” divider_weight=”3px” _builder_version=”4.27.5″ max_width=”120px” animation_style=”zoom” animation_direction=”left” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.5″ text_font=”Montserrat|300|||||||” text_font_size=”20px” text_line_height=”1em” background_layout=”dark” animation_style=”zoom” animation_direction=”left” animation_delay=”100ms” animation_intensity_zoom=”10%” global_colors_info=”{}”]<\/p>\n
Our speakers for TactixX 2026 in Munich<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-2px|auto||auto||” custom_padding=”0px|0px|0px|0px||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/tickets.oliro-gmbh.de\/buy-ticket\/eyJwYWNrYWdlIjo4NDEsImV2ZW50Ijo1N30=” url_new_window=”on” button_text=”Tickets” _builder_version=”4.27.5″ custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#8fc046″ button_border_width=”0px” button_border_radius=”30px” button_font=”Montserrat|500||on|||||” button_icon=”E||divi||400″ button_on_hover=”off” background_layout=”dark” custom_margin=”50px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”15px|60px|15px|40px|false|false” animation_style=”zoom” animation_direction=”left” animation_delay=”200ms” animation_intensity_zoom=”10%” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”About” _builder_version=”4.16″ custom_padding=”45px||0px|||” global_colors_info=”{}”][et_pb_row disabled_on=”on|on|on” _builder_version=”4.27.4″ width=”100%” max_width=”1039px” custom_margin=”|||” custom_padding=”|||” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat|300|||||||” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”1000px” module_alignment=”center” animation_direction=”right” global_colors_info=”{}”]<\/p>\n
TactixX 2025<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ module_id=”ankearens” _builder_version=”4.27.4″ width=”100%” max_width=”1039px” custom_margin=”|||” custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.oliro-events.com\/wp-content\/uploads\/Jochen-Krisch-K5_web.jpg” title_text=”Jochen Krisch K5_web” admin_label=”Foto” _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Jochen Krisch” _builder_version=”4.27.5″ text_font=”Montserrat|300|||||||” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”1000px” module_alignment=”center” animation_direction=”right” global_colors_info=”{}”]<\/p>\n
Exciting Commerce, publisher<\/p>\n
[\/et_pb_text][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
As an industry analyst, Jochen Krisch has been shedding light on the most exciting developments in e-commerce for more than 20 years. <\/strong><\/p>\n The computer science graduate began his career in 1995 at ProSieben and Home Shopping Europe (HSE). Since 2005, he has been running Exciting Commerce, one of the most influential industry blogs, and in 2011 he launched the K5 Conference, which is dedicated to the retail of tomorrow. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_id=”katharinabackenberg” _builder_version=”4.27.4″ width=”100%” max_width=”1039px” custom_margin=”|||” custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.oliro-events.com\/wp-content\/uploads\/2025_Portrait_VF-1620_Julia-Boiarchukova-scaled-e1777545491927.jpg” title_text=”2025_Portrait_VF-1620_Julia Boiarchukova” admin_label=”Foto” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.oliro-events.com\/wp-content\/uploads\/foto-markus-kellermann.jpg” title_text=”photo-markus-kellermann” admin_label=”Foto” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Julia Boiarchukova & Markus Kellermann” _builder_version=”4.27.5″ text_font=”Montserrat|300|||||||” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”1000px” module_alignment=”center” animation_direction=”right” global_colors_info=”{}”]<\/p>\n Vodafone, Online Marketing Manager & MAI xpose360, Co-Founder and CEO[\/et_pb_text][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Lecture: Creator instead of banner. Why influencers are redefining performance in affiliate marketing <\/strong><\/p>\n According to the Affiliate Trend Report 2026, influencers and creators are among the most important developments in affiliate marketing. While traditional affiliate models are often heavily dependent on SEO traffic, creators open up completely new ways of activating target groups. They combine reach, trust and storytelling with measurable performance. <\/p>\n In the first part of the presentation, Markus Kellermann will show why creators are becoming increasingly important in affiliate marketing and what role they will play in the publisher mix in the future. Julia Boiarchukova from Vodafone will then provide exclusive insights into a current campaign in which creator content was specifically combined with cashback mechanisms. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_id=”tiborbauer” _builder_version=”4.27.4″ width=”100%” max_width=”1039px” custom_margin=”|||” custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.oliro-events.com\/wp-content\/uploads\/Malte-Landwehr.jpg” title_text=”Malte Landwehr” admin_label=”Foto” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Malte Landwehr” _builder_version=”4.27.5″ text_font=”Montserrat|300|||||||” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”1000px” module_alignment=”center” animation_direction=”right” global_colors_info=”{}”]<\/p>\n Peec AI, CPO & CMO[\/et_pb_text][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Lecture: AI Search Optimization 2026: What works, what doesn’t and what role do affiliates play?<\/strong><\/p>\n ChatGPT, Perplexity and Google AI Overviews are currently changing how people make purchasing decisions – and who becomes visible in the process. The good news: AI Search can be influenced. The bad news: Not everything that is currently being sold as “GEO best practice” works. Some even harbor enormous risks! <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||2px|||” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ disabled_on=”on|on|on” module_id=”svenbergmann” _builder_version=”4.27.4″ width=”100%” max_width=”1039px” custom_margin=”|||” custom_padding=”|||” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.oliro-events.com\/wp-content\/uploads\/Sven_Bergmann_Speaker.png” admin_label=”Foto” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Sven Bergmann” _builder_version=”4.27.4″ text_font=”Montserrat|300|||||||” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”1000px” module_alignment=”center” animation_direction=”right” global_colors_info=”{}”]<\/p>\n Douglas, Head of Affiliate Marketing<\/p>\n [\/et_pb_text][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Sven Bergmann is an experienced performance marketer with a focus on affiliate marketing and data-driven scaling. After holding positions at HolidayCheck and Jameda, he has been responsible for the development and strategic advancement of affiliate activities for Douglas, Parfumdreams and Niche Beauty at Douglas since 2022. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||2px|||” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ disabled_on=”on|on|on” module_id=”simonegerhardt” _builder_version=”4.27.4″ width=”100%” max_width=”1039px” custom_margin=”|||” custom_padding=”|||” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.oliro-events.com\/wp-content\/uploads\/Simone_Gerhardt_Speaker.png” admin_label=”Foto” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Simone Gerhardt” _builder_version=”4.27.4″ text_font=”Montserrat|300|||||||” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”1000px” module_alignment=”center” animation_direction=”right” global_colors_info=”{}”]<\/p>\n stylink, VP Global Market Development<\/p>\n [\/et_pb_text][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Simone is Vice President Global Market Development at stylink. With a background in digital communication and experience from the agency world, she leads the international creator marketing of the M\u00fcnster-based company. Her goal is to bring brands and creators together through data-based matchmaking and enable campaigns with relevance, impact and long-term success. <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Our speakers for TactixX 2026 in MunichSpeakers TactixX 2025Jochen Krisch (Keynote) Exciting Commerce, publisherAs an industry analyst, Jochen Krisch has been shedding light on the most exciting developments in e-commerce for more than 20 years. The computer science graduate began his career in 1995 at ProSieben and Home Shopping Europe (HSE). Since 2005, he has […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":6000,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-7600","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.oliro-events.com\/en\/wp-json\/wp\/v2\/pages\/7600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oliro-events.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.oliro-events.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.oliro-events.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oliro-events.com\/en\/wp-json\/wp\/v2\/comments?post=7600"}],"version-history":[{"count":79,"href":"https:\/\/www.oliro-events.com\/en\/wp-json\/wp\/v2\/pages\/7600\/revisions"}],"predecessor-version":[{"id":19728,"href":"https:\/\/www.oliro-events.com\/en\/wp-json\/wp\/v2\/pages\/7600\/revisions\/19728"}],"up":[{"embeddable":true,"href":"https:\/\/www.oliro-events.com\/en\/wp-json\/wp\/v2\/pages\/6000"}],"wp:attachment":[{"href":"https:\/\/www.oliro-events.com\/en\/wp-json\/wp\/v2\/media?parent=7600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Julia Boiarchukova & Markus Kellermann<\/h1>\n
Malte Landwehr<\/h1>\n
Sven Bergmann<\/h1>\n
He combines strategic know-how with operational implementation expertise and brings an additional entrepreneurial perspective from his time as a founder. <\/p>\nSimone Gerhardt<\/h1>\n