With more than two decades in the affiliate and partner marketing space, Kevin Edwards brings a combination of affiliate marketing leadership and industry-shaping vision to the table. During his 16-year tenure at Awin he launched the company’s publisher and compliance teams before moving into a global role focused on research and data. Kevin’s contribution saw first-to-market insights about mobile and the complexity of the affiliate funnel. He left Awin to set up the UK’s first trade body for the with a focus on advocating for the affiliate marketing industry. The Affiliate & Partner Marketing Association is also helping to elevate standards, spearhead research and champion the value of affiliate & partner marketing to brands, agencies and publishers.

In affiliate marketing since 1999, Eugen Falkenstein has built up numerous publisher models over the years. In 2018, he sold his meta-network adgoal.de and focused on his everysize.com, a price comparison site for shoes with a focus on shoe size.

Jonathan is a German-American affiliate marketing expert with several years of experience in global performance marketing. As Director Global Client Growth, he is responsible for the global growth strategies and initiatives of CJ clients worldwide.  He worked for CJ in the USA for many years before moving to the German office in 2021. He holds a Master’s degree in Business Informatics from the Technical University of Munich and a Bachelor of Science in Business Administration from Boston College. Jonathan Finke | LinkedIn 

Florian Gruhne has over ten years of experience in online marketing, specializing in the interface between technology and account management. After holding positions as Campaign Manager at plista and Team Lead Ad Operations at Opinary, he joined impact.com in 2021 in Customer Success with a focus on the DACH market. His focus is on the data-driven success of his clients and building sustainable partnerships.

Steffen has been with Awin for over 10 years, including 3 years as Team Leader Partnership Management Key Account. Together with his team, he looks after the largest advertisers in the DACH region from all industries. Thanks to his diverse experience in affiliate marketing, SEA and offline marketing, he brings a holistic marketing perspective that thinks outside the box.

Florian is Senior Director, German Market Lead & Global Account Director at Acceleration Partners, where he brings over 15 years of experience in performance and affiliate marketing. In his dual role, Florian drives growth and strategic initiatives for Acceleration Partners and clients in Germany while overseeing key client accounts. Previously, he led account management and performance marketing at MYBESTBRANDS for over a decade, working on both the publisher and agency side.    

Daniel Kocher has been working operationally and strategically in affiliate marketing for over 10 years – currently as Teamlead Affiliate Marketing at MAI xpose360. He has many years of experience on the network, publisher and agency side. Through the growth-oriented management of clients of various sizes – from start-ups to top international brands such as STIHL, Foodspring, Nike, Sky, Alibaba, s.Oliver and many more. – He can draw on a wealth of experience and expertise in the affiliate landscape. In addition to his professional activities, Daniel Kocher is actively involved in the BVDW and regularly shares his knowledge as a speaker at various events.       

André Koegler is Country Lead DACH at impact.com, a leading international platform for partner management and automation. As an industry expert, he has been driving the further development of affiliate and partner marketing for over 25 years. He is committed to quality, transparency and innovation at the BVDW and is considered a driving force for sustainable industry development and the integration of new creator and performance models.

Bosse Küllenberg is a member of the advisory board of PAIDAI, an innovative AI start-up from Hamburg that develops AI-supported career coaching and data sovereignty for employees. Instead of advertising or premium subscriptions, PAIDAI relies on affiliate partnerships as a sustainable refinancing model.

As head of the AI Tech Lab at the BVDW, he helps shape the discourse around agent-based AI and the responsible use of new technologies.
Küllenberg is also CTO of the pilot agency group, one of Germany’s leading independent media and digital agencies, where he builds technological bridges between data, creation and automation 

David has been an accomplished conversion strategist in the digital sector since 2006, specializing in increasing sales and leads for companies. With his expertise in conducting analyses, A/B tests and successfully implementing projects across various industries, he optimizes work processes and relieves employees. He shares his extensive knowledge concisely and effectively on stage.

Lino Richter has been shaping affiliate and partner marketing for almost 15 years. As Country Manager Germany at Daisycon (part of Linehub), he is responsible for growth in Germany: new business, partner development, publisher recruiting and strategic DACH initiatives. Previously, he built up teams and drove innovation at FUNKE Mediengruppe and Rakuten Germany, among others. He is a regular speaker and was recognized as a Top 50 Affiliate Voice in Europe in 2025.

Marcus Seidel is the founder and CEO of ADCELL, one of the leading independent affiliate marketing networks in Germany. Since 2003, he has been shaping the industry with his entrepreneurial pioneering spirit and combines sustainable growth with the dynamism of a digital player. With over 20 years of experience in online business, he stands for authenticity, partnerships at eye level and SMEs as a driver of innovation.

Kathrin Siegel is Director Sales at lead alliance and has been active in affiliate and performance marketing for over ten years. As a qualified psychologist, she combines analytical thinking with a feel for relationships. Their motivation: fairness, transparency and attitude – for an industry that not only measures, but understands.

Tobias Sökefeld is responsible for the areas of cooperation and affiliate marketing at F.A.Z. Kaufkompass. He previously worked for another media company, where he managed several specialized niche portals and helped shape their strategic development in terms of visibility and profitability. The projects always focused on product tests and the targeted marketing of the associated test reports via affiliate programs.

Sabrina Stiller has over ten years of experience in affiliate marketing and is passionate about building and maintaining valuable partnerships. As Publisher Development Manager at impact. com since 2022, she has been designing innovative strategies to create sustainable growth together with partners. Prior to that, she gained a wide range of experience in various positions, including at Webgears and MenschDanke.

Giulia Toscano | LinkedIn

Founder and Managing Director of easy Marketing GmbH. Active in affiliate marketing since 2003, he is driven by his enthusiasm for high-performance and sustainable technologies. As Head of the BVDW Tech Labs and Chairman of the Affiliate Marketing Focus Group, he is actively shaping the future of the industry – with a particular focus on data protection, tracking technologies and technical standards.