12:00 p.m.

to

12:50 p.m.

Room Soul

FULLY BOOKED: When AI Becomes a Shopping Advisor: How Affiliate Publishers Are Shaping the New Customer Journey

More and more often, product searches begin in ChatGPT, Gemini, Claude, or Perplexity. This workshop demonstrates how AI Visibility, Share of Answer, and Demand Intelligence reveal which brands and publishers appear in AI responses, which questions and topics consumers are exploring, and where publisher gaps exist. Using AI Publisher Discovery, we’ll demonstrate how these insights can be translated into affiliate activation—from existing partners to proactively acquiring new publishers.

12:15 pm

to

1:05 pm

Music Hall 4

Three tools, three numbers, one sale. Who will really be right in 2026—and why it won’t be Google Analytics

GA4 is free—it’s the favorite tool of online controllers and the nightmare of many affiliate managers, because the numbers in the affiliate program almost never match the invoices. We’re putting an end to the lack of clarity: Why data-driven attribution fails here, how browser restrictions skew measurements, and how a modern setup ensures clarity. A pragmatic guide for anyone who wants clean data instead of endless justifications.

1:00 p.m.

to

1:50 p.m.

Room Soul

FULLY BOOKED: Why We Completely Revamped Our Affiliate Program, Which Generates €8 Million in Annual Revenue

Several million in annual revenue from affiliate marketing. Strictly speaking, that’s no reason to revamp a successful affiliate program. But we did it anyway.

In this workshop, we’ll explain why we at Foto Erhardt made this decision, what challenges the transition entailed, and what we learned from the experience. We’ll discuss publishers, commissions, costs, tracking, and internationalization, and use concrete figures to show what worked and where we had to make adjustments.  

2:40 pm

to

3:30 pm

Music Hall 4

FULLY BOOKED: Will AI Recommend You? The AI Visibility Playbook for Advertisers, Publishers, and Agencies

AI is fundamentally changing how consumers discover brands, compare offers, and make purchasing decisions. Traditional search engines are no longer the only entry point: AI- and LLM-based applications are increasingly providing direct recommendations and answers. This raises a new, crucial question for advertisers and publishers: How can we ensure we’re visible, relevant, and quotable in these contexts?

In this workshop ,we ’ll use concrete real-world examples toexplore what AI visibility means for advertisers and publishers—and the unique role affiliate marketing can play in this context. Together, we’ll examine where brands appear in AI responses today, where visibility gaps still exist, and how these gaps can be specifically addressed. This isn’t just about theory—it’s about concrete approaches: from content and GEO to long-term visibility on publisher sites, all the way to new ways of measuring AI’s impact on the customer journey.

The workshop is designed to provide guidance, stimulate further thought, and demonstrate how advertisers and publishers can combine their strengths to position themselves today for an increasingly AI-driven customer journey.

2:40 pm

to

3:30 pm

Room Soul

TikTok Shop – From Scrolling to Sales, and the Head Start Your Competition Already Has

Your competitors have long been selling through TikTok Shop—while many brands are still hesitating. For the most successful D2C brands, the leap from scrolling to a sale is already a reality, driven by a lever that traditional ads don’t offer: creators. In this webinar, we’ll show you what TikTok Shop is, the competitive edge the platform gives you, and what really matters when it comes to implementation—from the right product selection to commissions and costs, all the way to the ongoing management of affiliate creators. As an official TikTok Shop partner, we have direct access to the TikTok platform teams, prioritized support for compliance issues, and early access to new features—benefits that aren’t available to you as a brand without partner status. We’ll show you exactly what this means for you and what you need to do to secure that competitive edge—rather than letting it slip away.

16:00

to

4:50 p.m.

Music Hall 4

The Perfect Affiliate Program Setup—What It Takes and What It Doesn’t.

To best prepare for the future in this age of AI and automation, you should conduct an audit of your affiliate program! What should form the foundation of your affiliate program, and what can be eliminated in the future?  

In this workshop, I’d like to work with you in small groups to determine which program setup will ensure your future success.

16:00

to

4:50 p.m.

Room Soul

FULLY BOOKED: Visibility in AI Search: What AEO/GEO Means for Advertisers, Publishers, and Networks

How are AI assistants and AI search changing the visibility of brands and partners in affiliate marketing? How is this permanently changing the customer journey? We’ll provide a concise overview of the current international landscape regarding AEO/GEO and, together with advertisers, publishers, and networks, identify the issues and challenges that matter to you in your day-to-day work. Your ideas will be incorporated directly into the upcoming APMC white paper. Anyone who would like to contribute can become a co-author on-site.

Florian Jetzlsperger
(Senior Director, German Market Lead & Senior Strategist)
Acceleration Partners

Matthias Feifel
(Founder and CEO)
ONLINE UNITED

Georg Wolf
(Lecturer and Consultant)