At CJ, Anke is responsible for expanding business in Eastern Europe and the MENA region, as well as managing local partner agencies. She also leads the Publisher Development Team in the DACH region, where she is responsible for the ongoing expansion and growth of the CJ network. Anke has many years of experience in affiliate marketing, with expertise on the agency, advertiser, publisher, and network sides. Previous positions in her career include roles at Gameaccount, ad:C Media, and Netzeffekt.

Matthias Feifel is the founder and managing director of ONLINE UNITED GmbH. His agency has been in business for 15 years and has evolved into a European partner marketing agency specializing in affiliate marketing—with a team that maintains a local presence in all the countries it serves. As a co-initiator and founding member of the Affiliate and Partner Marketing Circle (APMC) within the BVDW, he helped shape its development and currently serves as spokesperson for the Quality Group.

Florian Jetzlsperger is Senior Director, German Market Lead, and Senior Strategist at Acceleration Partners and brings over 15 years of experience in performance and affiliate marketing. In his dual role, he drives growth and strategic initiatives for Acceleration Partners and its clients in Germany, while also overseeing the strategy for key global client accounts.

In terms of content, he focuses on AI visibility and AEO/GEO, incrementality, and the role of the affiliate channel in media mix models (MMM). His goal: to reveal the true value of affiliate marketing beyond last-click attribution and thereby guide clients beyond traditional attribution models.

Prior to that, Florian headed up account management and performance marketing at MYBESTBRANDS for over a decade and worked on both the publisher and agency sides. He is vice chair of the APMC (Affiliate and Partner Marketing Circle within the BVDW).

Max Maul is an Account Manager at Webgains and has extensive experience in affiliate marketing. He manages national and international affiliate programs and brings experience in key account management and working with agencies. His focus is on the strategic development of partner programs and sustained growth.

Jan Meyer is Head of Marketing at Foto Erhardt and focuses on performance marketing, SEO, AI search, and data-driven e-commerce. He brings experience in affiliate marketing from his time as Head of Business Development at the affiliate publisher Converify, among other roles. Other career stops included Pierre Cardin, Baldessarini, and subsequently Eis.de and Satisfyer. His focus is on sustainable growth and cross-channel strategies.

Yannick has more than ten years of experience in online marketing, most of it in creator marketing, with a background in affiliate and performance marketing. As Head of Business Development at GetMeTalent, he oversees TikTok Shop and Creator Commerce in the DACH region and helps brands translate creator partnerships into measurable revenue. Having worked on the network, agency, tool, and brand sides, he understands the industry from all perspectives and can realistically assess when a collaboration makes sense for all parties involved. Through close collaboration with select creators, he also always keeps their perspective in mind.

Bao has been with CJ’s Client Development Team for two years and is responsible for developing national and international client accounts. She brings six years of experience in affiliate marketing on both the advertiser and publisher sides.

Her career to date has included stints at Payback and the Hostelworld Group. Her career path also took her to London, where she lived and worked for five years before moving to the CJ office in Munich.

She holds a Bachelor of Arts in International Business and a Master of Arts in Marketing Management.

Hakan Özal is a longtime performance marketing enthusiast with a background in finance. He has worked for various brands, including comdirect, DKB, and bunq; learned affiliate marketing at zanox; and, as managing director for seven years, played a key role in the success and expansion of financeAds. Since March, he has served as Sales Director at Impact, where he is responsible for the company’s expansion in the DACH region.  

Lino Richter has more than 15 years of experience in affiliate and partner marketing from the perspectives of advertisers, publishers, marketplaces, and networks. As Country Manager for Germany at Daisycon (part of Linehub), he is responsible for growth, business development, strategic partnerships, and publisher development in Germany. Previously, he built teams and digital business models at FUNKE Mediengruppe and Rakuten Germany, combining commercial growth with deep affiliate expertise.

Marcel Schöne is the founder and Managing Director of uppr GmbH—the leading and largest owner-managed agency for performance partnerships in the DACH region. As a proven industry expert, he has been helping brands fully leverage the potential of modern partner and affiliate marketing for over eleven years. He regularly shares his insights on data-driven growth and sustainable partnerships at events such as the OMR Festival and DMEXCO. Before founding uppr, he gained extensive experience on both the corporate and agency sides, including at Tele2, Simyo, and The Reach Group.

Alex has more than 13 years of experience in performance marketing and combines deep industry expertise with a keen sense for scalable partnerships. As Senior Business Development Manager at retailAds, he is responsible for new business development for advertisers and agencies and drives strategic growth on the network side. In addition, he supports GetMeTalent in business development, specifically linking traditional performance and affiliate marketing with future-proof creator-commerce models.

Markus is the driving force behind tackling complex technological challenges in digital marketing. As CEO of easy Marketing and head of the Tracking Lab as well as the Affiliate Marketing Focus Group at BVDW e.V., he plays a key role in shaping European tracking standards. For years, enterprise brands have relied on his expertise to build tracking architectures that comply with data protection regulations and offer high availability.

Georg Wolf is an internationally experienced manager, consultant, and university lecturer with more than 25 years of leadership experience in the fields of e-commerce, performance marketing, and digital transformation.
During his 17-year tenure at Amazon, he most recently served as General Manager of European performance and affiliate marketing. In this role, he led international teams across nine countries and developed strategic partnerships and scalable growth models. Prior to that, he worked for companies including Siemens, Apple, LEGO, and ProSiebenSat.1.
Today, Georg Wolf advises companies and executives on strategy, innovation, and digital growth through his boutique consulting firm, georgwolf.co. He also teaches at IU International University and is a co-founder of the big data SaaS company Central Deal Intelligence. His work combines many years of operational experience with data-driven decision-making, academic perspectives, and a keen sense for innovation.