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From affiliate to influencer: Why classic partner programs are dying out!

The rise of influencers and creators offers advertisers a new, dynamic opportunity to strengthen their performance marketing strategies. Where traditional affiliate models reach their limits, the integration of influencers opens up innovative ways to increase reach and encourage authentic engagement.

Instead of clinging to outdated silos, progressive advertisers have long since recognized that influencer marketing and affiliate programs are not separate worlds. They are already using the synergies to create hybrid models that combine the best of both worlds.

In this talk, I will show how forward-thinking advertisers can successfully integrate the power of influencers into their performance strategy. We will discuss how they can dissolve the perceived boundaries between affiliate and influencer to establish a new, more effective form of performance marketing.

You can look forward to practical examples and clear recommendations for action that will help you not only to observe change, but also to actively shape it and take the performance lever into your own hands.