Our speakers for TactixX 2025 in Munich

Anke Arens

CJ, Director Cooperation & Publisher Development

As Director Cooperation & Publisher Development, Anke leads the Publisher Development team in the DACH region and is responsible for the continuous expansion and growth of the CJ network. Anke is also responsible at CJ for expanding business in Eastern Europe and MENA, including support for local partner agencies.

Anke has many years of experience in affiliate marketing, with expertise on the agency, advertiser, publisher and network side. In addition to CJ (formerly: Commission Junction), she has worked for Gameaccount, ad:C Media and Netzeffekt.

Katharina Backenberg

Lucky Shareman, Geschäftsführerin

Katharina Backenberg ist Geschäftsführerin der Lucky Shareman GmbH, einer Agentur für Social-Media- und Influencer-Marketing mit Sitz in Hamburg. Seit Januar 2023 leitet sie das Unternehmen, das über 250 Kund:innen aus verschiedenen Branchen betreut. Im Januar 2018 hat die gebürtige Hamburgerin nach ihrem BWL-Studium mit Schwerpunkt Marketing und Personal bei Lucky Shareman ein Traineeship gestartet und seitdem mehrere Positionen in der Agentur innegehabt. Vom klassischen Campaigning über strategische Kundenberatung bis hin zur operativen Leitung – das Durchleben aller Stationen verhalf ihr zu einem ganzheitlichen unternehmerischen Blickwinkel.

Tibor Bauer

AffiCon, Affiliate Evangelist

With 20 years of professional experience, Tibor Bauer is one of the most experienced and well-known affiliate marketing experts in Germany. Under AffiCon, he advises and supports medium-sized companies and corporations in the international affiliate business. As a social media whiz, he has been on the road as “Mr. Schufa” for 2 years, bringing people closer to the topics of Schufa, debt and insolvency. With over 200,000 followers on Tiktok, he reaches over 17 million users in Germany every year, making him one of the most successful newcomer creators in Germany.

Sven Bergmann

Douglas, Head of Affiliate Marketing

Sven Bergmann is an experienced performance marketer with a focus on affiliate marketing and data-driven scaling. After holding positions at HolidayCheck and Jameda, he has been responsible for the development and strategic advancement of affiliate activities for Douglas, Parfumdreams and Niche Beauty at Douglas since 2022.
He combines strategic know-how with operational implementation expertise and brings an additional entrepreneurial perspective from his time as a founder.

Simone Gerhardt

stylink, VP Global Market Development

Simone is Vice President Global Market Development at stylink. With a background in digital communication and experience from the agency world, she leads the international creator marketing of the Münster-based company. Her goal is to bring brands and creators together through data-based matchmaking and enable campaigns with relevance, impact and long-term success.

 

Arist von Harpe

Publisher and Managing Director Hamburger Morgenpost

Arist von Harpe was born in 1978 and studied industrial engineering in Hamburg and Gothenburg before joining BCG as a consultant for almost 7 years. He first entered the media industry in 2011 as part of the founding team of a software company for social media marketing. After selling the company to DuMont, he managed the advertising business at XING for two years and then surprisingly took over MOPO exactly 10 days before the first coronavirus lockdown.

Lasse Hoffmann

e-dialog GmbH, Principal Consultant

With over 15 years of experience in digital marketing, from SEA and affiliate to SEO, DirectTV and programmatic, Lasse Hoffmann is a proven expert in data-driven activation and is always driven by his curiosity for new channels and technologies. As Principal Consultant at e-dialog, his focus is on the intelligent combination of data, technology and the people behind it.

Philipp Jähnel

Flix SE, Director Marketing Intelligence

Philipp Jähnel is Director Marketing Intelligence at Flix and is responsible for global marketing measurement and budget management in over 45 countries. With over 12 years of experience in marketing strategy, data science and tech, he develops data-based decision-making tools for growth and profitability. Together with his team, he builds marketing measurement tools that integrate online, offline and brand touchpoints. His passion: switch off marketing and see what happens!

Markus Kellermann

MAI xpose360, Managing Director

Markus Kellermann is considered one of the leading experts in the field of performance marketing and is a permanent fixture in the online marketing industry. He has been shaping the digital landscape with his expertise since 1999 and has made a name for himself as the author and co-author of numerous specialist books, host of online marketing podcasts and operator of the renowned affiliateblog.de portal. As co-founder and managing director of the digital marketing agency MAI xpose360 and co-founder of the innovative AI technology Bounce Commerce, Markus Kellermann shows that his entrepreneurial spirit and vision are driving the industry forward.

André Koegler

impact.com, Strategic Partnerships & Country Lead DACH

André Koegler is Strategic Partnerships & Country Lead DACH at impact.com. With over 25 years of experience in affiliate, partner and online marketing, he promotes data-based collaborations – from affiliate to B2B alliances. As a speaker, author and lecturer, he combines practical knowledge with current strategies to strengthen companies in the long term and ensure sustainable growth.

Alexander Kube

Awin, Country Client Services Director

Alexander Kube has been with Awin for eleven years and has been Client Services Director since 2022. He studied business administration with a focus on marketing at the University of Applied Sciences in Munich until 2010. During his studies, he already worked at bigmouthmedia in the field of affiliate marketing. Before joining Awin in 2014, he gained relevant experience as an affiliate team leader at the agency iCrossing.

Sebastian Menken

M2L, CEO

Sebastian Menken is one of the most experienced experts in affiliate and performance marketing. He has been shaping the industry since 2005 – first at CJ and affilinet, later as founder of the M2L Agency. Today, as part of the ManyMinds Group, he is responsible for data-driven strategies in affiliate, SEA and SEO. With formats such as “Influencer Performance Partnerships” or “Amazon Performance Partnering”, he drives innovation in digital marketing.

Jeanette Okwu

BEYONDinfluence, CEO/Founder

Jeanette is the agency head of the influencer marketing agency BEYONDinfluence, which helps clients run successful global and local campaigns at scale.
She was voted one of the TOP 50 Global Influencer Marketing Professionals and TOP 30 Female Leaders in the Global Creator Economy by the professional organization Hello Partner. Jeanette is Chairwoman of the Board of the German Influencer Marketing Association (BVIM) and co-founder of the European Influencer Marketing Alliance (EIMA).

Sebastian Pape

communicationAds, Director Sales & Operations / Authorized signatory

Sebastian Pape (41) is Director Sales & Operations at communicationAds, the leading performance marketing network with a focus on telecommunications and energy. He has held a management position there for over 10 years and is responsible for sales, digital strategies and sustainable partner development. Prior to this, he gained extensive experience in e-commerce at well-known online stores in the telecommunications, consumer electronics and IT sectors.

Marc Petschulat

Ad Alliance, Director Brand Affiliate & Partnerships

Marc has been working in the digital media industry for over 15 years with positions at Pro7Sat1, BILD, WELT, Handelsblatt & RTL Germany, among others. He has extensive experience in the areas of digital business models, product management and leadership. He is currently Director Affiliate & Partnerships at Ad Alliance, RTL’s marketing subsidiary, where he is responsible for the diversification of digital revenue streams with partners, including affiliate topics.

Thomas Punzel

Atolls, Director Account Management

Thomas Punzel has been Director Account Management DE at Atolls, a global leader in online savings, cashback and shopping communities, for almost seven years. In this role, he leads a team of 19 key account managers for the cashback, voucher and community areas. Atolls includes well-known platforms such as Shoop, iGraal and Mydealz. With over 15 years of experience on the publisher side in key account management, Thomas has previously worked at companies such as Pokerstrategy.com (Gibraltar), Webgears, Bestfewo and Checkout Charlie.

Lino Richter

Daisycon (part of Linehub), Country Manager Germany

Lino Richter is Country Manager Germany at Daisycon and has 13 years of experience in affiliate and partner marketing. He has gained valuable experience on the advertiser, publisher and network side and knows the industry from different perspectives. His strategic vision enables him to offer practical solutions that make companies less dependent on large platforms such as Google, Meta and Amazon.

Marcel Schöne

uppr, Managing Director & Owner

When it comes to affiliate marketing, Marcel Schöne knows no compromises: With uppr GmbH, he runs the largest owner-managed affiliate agency in Germany – and is one of the top 3 in the entire market. Marcel stands for clarity, system and measurable results – and in his presentations he does away with outdated ways of thinking, empty buzzwords and inefficient programs.

Jonas Schulze Dieckhoff & Anke Sygulka

Vacation Tracker, CEO & COO

Jonas Schulze Dieckhoff is the founder and CEO of Urlaubstracker, which he launched in 2013. Under his leadership, the company has developed into a successful platform for vacation planning.   

Anke Sygulka is COO of Urlaubstracker. She was previously Head of Key Account Management. She is now responsible, among other things, for translating the corporate strategy into concrete operational goals and measures.

Petra Semle & Tom Rother

CJ, VP Client Development & VP Business Development 

As VP Client Development at CJ Affiliate, Petra Semle is responsible for the success of the “Advertiser” client segment and in this role is responsible for the management and development of all account teams at CJ in the Munich office. Petra joined the global affiliate network in 2012 as an Account Manager and has already managed and strategically developed a large number of local and international clients. Prior to this, she gained many years of experience in mobile messaging & payment as well as mobile marketing in the telecommunications industry.

As VP Business Development, Tom Rother leads the sales department of the DACH region of the world’s leading affiliate marketing network CJ. Prior to joining CJ in 2019, Tom developed and executed digital marketing strategies for leading global and national companies such as Telefonica, Accenture and Medion. He is an accomplished sales manager and has many years of experience in the global environment of digital marketing solutions and technologies.

Marcus Seidel & Gregor Janik

ADCELL, affiliate pioneers and co-CEOs of the ADCELL network

Marcus Seidel and Gregor Janikare affiliate pioneers and co-CEOs of the ADCELL network. They stand for data-driven innovation and the conviction that sustainable success can only be achieved through fair, transparent partnerships. With the #FairAffiliate initiative, they are actively driving change in the channel and encouraging active participation.

Lorenz Settari

CJ, Client Development Director

Lorenz has many years of experience in affiliate marketing. He has been working at CJ since 2018, where he started in Client Development and now leads an international team as Client Development Director.

Previously, he held various sales and marketing roles at Zanox (now Awin) and the European Rakuten Marketplace, among others. His career also took him to London and Italy before he found his way to CJ in Munich.

In his private life, Lorenz is a proud father, an enthusiastic skier and a South Tyrolean with heart and soul.

Sebastian Spang

BurdaForward, Executive Director

Sebastian Spang is a digital expert with over 15 years of experience in advertising, commerce and paid models. As Executive Director at BurdaForward, he drives the monetization of digital products – with a focus on diverse revenue sources and data-driven user activation.