Our program for the 2026 Affiliate Conference in Berlin
09:00 a.m.
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10:00 a.m.
Registration & networking breakfast
Check in, into the world of Affiliate Conference.
10:00 a.m.
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10:15 a.m.
Greeting
In 2026, we look forward to welcoming our sponsors, supporters, and guests to the Affiliate Conference hosted by René Roth and our moderator, Dimitrios Haratsis.
You can find our 2026 sponsors and supporters here. If you’d like to join us, please send an email to: events@oliro.com
Dimitrios Haratsis (Moderator) / René Roth (Oliro)
10:15 a.m.
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10:45 a.m.
Keynote: Beyond the Channel: From Clicks to Connections
When Customer Journeys Get Messy, AI Transforms Purchasing Decisions, and Creator Commerce Takes Center Stage: Why Affiliates Need to Think Bigger.
Annalena Bauer
APMC
10:50 a.m.
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11:35 a.m.
Panel: Industry Discussion on the Future of Partner Marketing
Participants:
Host:
11:35 a.m.
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12:15 pm
Networking Coffee Break sponsored by
12:00 p.m.
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12:50 p.m.
1st workshop slot
- Raum Soul: When AI Becomes a Shopping Advisor: How Affiliate Publishers Are Shaping the New Customer Journey ( Daisycon (part of Linehub), Lino Richter)
12:15 pm
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1:05 pm
2nd workshop slot
- Music Hall 4: Three tools, three numbers, one sale. Who will really be right in 2026—and why it won’t be Google Analytics (easy Marketing, Markus Wigbels)
12:15 pm
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12:35 pm
Future Changes in Customer Journeys and Their Potential Implications for the Affiliate Industry
The customer journey of the future is becoming increasingly complex—and, unfortunately, AI systems don’t make things any easier. Quite the contrary. Agentic Commerce and other machine-driven commerce systems will destroy the certainty that underlies affiliate marketing: that the consumer’s path to purchasing a product is ultimately traceable, finite, and that its individual stages can be evaluated. In the customer journey of the future, affiliate marketing can only survive if it retreats back into its niche.
Joachim Graf
iBusiness.de
12:40 pm
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1:00 p.m.
Who Really Brought in the Sale? – Affiliates from an Attribution Perspective
Last-click attributes credit to the conversion, not the contribution—and renders affiliate partners invisible who bring customers into the journey early on. This presentation uses real-world examples to show how multi-touch attribution fairly compensates the affiliate channel: how Markov models measure each partner’s value contribution, where attribution borders on incremental value, what irregularities become apparent in journey data—and how to bridge the consent gap so that partners receive a share of 100 percent of orders.
1:00 p.m.
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1:50 p.m.
3rd workshop slot
- Raum Soul: Why We Completely Revamped Our Affiliate Program, Which Generates €8 Million in Annual Revenue ( Photo: Erhardt, Jan Meyer / Webgains, Max Maul)
1:05 pm
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1:25 pm
5 Data-Driven AI Case Studies for Greater Efficiency and Reach – Growth Engine Affiliate Marketing 2.0
AI is transforming affiliate marketing on two levels: efficiency and reach. Efficiency is achieved through three applications: automated partner scouting via an agent platform, AI-powered reporting with direct action plans, and AI-powered asset generation for creatives and content. Reach is achieved through AI-driven deal placements within the partner network and through brand visibility in AI overviews, where an increasing number of users are conducting research. The presentation thus addresses the areas of AI application identified in the trend report. All five projects are currently underway in-house. The presentation will highlight the current status of implementation, initial results, and key takeaways for advertisers. It will demonstrate how data-driven affiliate marketing is evolving into a growth engine for advertisers.
Julian Weiß
MAI xpose360
1:25 pm
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2:40 pm
Networking Lunch sponsored by
2:40 pm
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3:30 pm
4. Workshop Slot
- Music Hall 4: Will AI Recommend You? The AI Visibility Playbook for Advertisers, Publishers, and Agencies (CJ, Anke Arens & Bao Linh Nguyen)
- Raum Soul: TikTok Shop – From Scrolling to Sales, and the Head Start Your Competition Already Has ( retailAds, Alexander Schulze / GetMeTalent, Yannick Möller)
2:40 pm
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3:00 p.m.
From Publisher to Advertiser—When Strategy Meets Personalization
Subtitle: Private Networks in Transition: Challenges, Opportunities, and What Advertisers Can Learn from Publishers
Tba
Andrea Springer-Ferazin
idealo
Felix Kleinsorge
Ingenious Technologies
3:05 pm
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3:25 pm
Seamless tracking first, AI boost second: The honest roadmap to automated affiliate marketing
Everyone is talking about AI automation, automated partner selection, and real-time optimization. Sure—prompt engineering is sexy! But what good is the best prompt if the data set is simply incomplete? Due to cookie banners, ITP, and ad blockers, up to 30% of conversions are still lost in traditional tracking. The result: The AI makes decisions based on incomplete information and starts to “hallucinate.” In this practical 15-minute case study, we’ll show you how to achieve true data readiness through a comprehensive first-party foundation and a modern MCP architecture. This turns “sexy” prompts into reliable AI analyses, automated partner quality scores, and real time savings for your team.
3:30 pm
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3:50 pm
GEO for Affiliates: How AI Search Is Changing Your Affiliate Business and What You Can Do Now
AI Search has brought about significant changes for affiliates. Whether it’s ChatGPT, Google AI Mode, or AI Overviews, purchasing advice is increasingly being provided directly within the AI response. This is shifting where purchasing decisions are made.
This makes it all the more important today for affiliates to be part of this purchasing advice and the recommendations in AI Search. It’s no longer enough to rank in first place. You have to be cited as a source in the AI response. So the big question is: What can we do to make our pages more citable for AI systems?
In my presentation, we’ll take a look at which GEO tips can truly stand up to a data check and which specific optimizations you can implement right away on your own site. This is based on the SISTRIX Citation Worthiness Study, which analyzed approximately 100,000 URLs; using this data, we’ve developed a specific checklist for our GEO.
Julia Weißbach
SISTRIX
3:55 pm
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4:15 pm
From Cookie to Creator: The Second Wave of Affiliate Marketing—What Networks and Creator Platforms Need to Learn from Each Other Before Brands Do It Themselves
Bosko Todorovic has helped shape various eras of affiliate marketing himself, from the rigid network structures of the early years, through the first viable commission deals with content partners, to today’s platform-driven landscape, where content and sales are directly integrated. Drawing on this experience, the presentation explores what traditional networks and modern creator platforms can learn from each other today, as well as why brands are increasingly taking on these capabilities themselves.
Bosko Todorovic
The Amazing New Group
16:00
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4:50 p.m.
5. Workshop Slot
- Music Hall 4: The Perfect Affiliate Program Setup—What It Takes and What It Doesn’t. ( impact.com, Hakan Özal)
- Raum Soul: Visible in AI Search: What AEO/GEO Means for Advertisers, Publishers, and Networks ( APMC – Acceleration Partners, Florian Jetzlsperger / Matthias Feifel, ONLINE UNITED / Georg Wolf, Lecturer and Consultant / uppr, Marcel Schöne)
4:20 pm
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4:40 p.m.
From Guide to Shopping Cart—How Content Commerce Is Tapping Into New Niche Markets
Take “Balcony Power Plants” as an example: What opportunities do regional media, affiliate marketing, and strong partnerships offer?
What do regional news sites have to do with the sale of balcony power plants? More than you might think at first.
Content commerce opens up new revenue models for media companies and additional sales opportunities for advertisers. Especially when it comes to products that require explanation—such as balcony power plants—there is a convergence between a high demand for information and concrete purchasing decisions.
Together with Philipp Eigner (RUHR24), Marko (Kleines Kraftwerk), and Marcus Seidel (ADCELL), we discuss how digital guides are becoming sales channels, which partnerships work, and where the challenges lie.
The focus is on potential, initial practical experience, and new opportunities for publishers, advertisers, and networks.
4:40 p.m.
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5:20 pm
Networking Coffee Break sponsored by
5:20 pm
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6:45 pm
2026 PerformixX Award Ceremony
Categories:
- Best network/tracking solution
- Best agency
- Best Advertiser
- Best technical service provider
6:45 pm
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6:55 pm
Closing words and farewell
Dimitrios Haratsis (moderator) / René Roth (Oliro GmbH)
7:00 p.m.
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11:59 pm
Affiliate NetworkxX evening event
