
Our program for TactixX 2025 in Munich
09:00 a.m.
to
10:00 a.m.
Registration & networking breakfast
Check in, into the world of TactixX.

10:00 a.m.
to
10:15 a.m.
Greeting
We look forward to welcoming our sponsors, supporters and guests of TaxtixX through René Roth and our presenter Dimitrios Haratsis again in 2025.
You can find our sponsors and supporters 2025 here. If you would still like to join us, please send an email to: events@oliro.com
Dimitrios Haratsis (moderator) / René Roth (Oliro GmbH)

10:15 a.m.
to
10:45 a.m.
Keynote: Monetize or marginalize? How publishers can survive in the GAFA era
How can a traditional publisher from the daily newspaper era survive in today’s platform-dominated media world? This question cannot be answered comprehensively here, but MOPO can show many publishers how this can work on a regional level.

Arist von Harpe
Hamburger Morgenpost
10:50 a.m.
to
11:10 a.m.
Around the world in 30 slides: International insights into affiliate marketing
Affiliate marketing is everywhere – but by no means the same everywhere. In this session, we will take a look beyond the (German) horizon and show you how markets around the world are developing and what local peculiarities there are – from tracking technologies and partner models to the legal framework. Look forward to exciting insights, current trends and practical tips – compact, inspiring and directly applicable for your international strategy.

Alexander Kube
Awin
11:10 a.m.
to
11:55 a.m.
Networking coffee break

11:55 a.m.
to
12:15 pm
Marketing myths & misconceptions: 10 truths we (don’t) want to hear!
Already believed in marketing myths today?
Philipp Jähnel, Director Marketing Intelligence at Flix, clears up 10 errors in thinking that we make every day – and often cost a lot of money. With real (and semi-serious) examples from 10 years of FlixBus and FlixTrain. It will be uncomfortable, sometimes painful – but guaranteed to be effective.

Philipp Jähnel
Flix SE
12:20 pm
to
1:10 pm
1st workshop slot
- Room Frankfurt: Out of dependency: How affiliate & partner marketing makes companies independent of Google, Meta & Amazon (Daisycon (part of Linehub), Lino Richter)
- Room Bangkok I+II: Smart cooperations instead of high budgets: Your performance strategy with publishers in economically uncertain times (Atolls, Thomas Punzel)

12:20 pm
to
12:40 pm
Affiliate marketing? Yes, but the right way. Why advertisers need to clean up now.
Affiliate marketing often struggles with strategic errors and non-transparent practices that slow down its enormous potential. Marcel Schöne provides an honest look behind the scenes and shows how a consistent approach can clean up the ecosystem and minimize risks – for measurable added value. Plain text instead of buzzwords.

Marcel Schöne
uppr
12:45 pm
to
1:05 pm
How GenAI is changing marketing – an overview
GenAI is changing marketing – in the creation of assets as well as in analysis. While AI influencers often still seem bumpy, the time saved through various automation options is already a reality. Recommendation systems and conversational search are the next intermediate steps on the way to a curated experience and purchase. An outlook on the use of GenAI in marketing and current cases.

Lasse Hoffmann
e-dialog
1:05 pm
to
2:20 pm
Networking lunch

2:00 pm
to
2:50 pm
2nd workshop slot
- Room Bangkok I+II: “Explore, Monetize & Secure” – More turnover and profit through innovative commission models (CJ, Anke Arens & Lorenz Settari)
- Frankfurt area: Mystery Mr. Schufa – how to earn money with people who have no money (AffiCon, Tibor Bauer)

2:20 pm
to
3:00 p.m.
Publisher panel: News, clicks, conversion: How publishers are rethinking performance
Participants:
- Arist von Harpe (Hamburger Morgenpost)
- Marc Petschulat (Ad Alliance)
- Sebastian Spang (BurdaForward)
Moderator: Sebastian Pape (communicationAds)

3:05 pm
to
3:25 pm
AI hacks: How AI is changing the way publishers work
Affiliate marketing is on the rise and AI technologies are revolutionizing the industry. Through automation and data-driven optimizations, publishers can work more efficiently and increase their revenue.
In this presentation, you will learn how AI processes are being transformed from research to monetization and which practical tools can already be used.
Whether small blogs or large media – AI opens up enormous potential for all publishers.

Jonas Schulze Dieckhoff & Anke Sygulka
Vacation tracker
3:30 pm
to
3:50 pm
From likes to sales: social commerce as a performance channel
Social commerce is booming – and many brands are still wasting potential. Those who use the right creators here and use social commerce strategically can not only tap into new target groups, but also generate real sales momentum. How can attention in social networks be turned into conversions in a targeted manner? Using a live shopping campaign with Dell and Twitch, we analyze which formats really perform, how success can be measured without the last click – and which steps you can implement immediately.
3:50 pm
to
4:35 pm
Networking coffee break

4:10 pm
to
5:00 pm
3rd workshop slot
- Bangkok area I+II: Artificial intelligence as a risk for affiliate marketing? – Effects, challenges and options for action (impact.com, André Koegler)
- Frankfurt room: #FairAffiliate – From talk to action workshop with Marcus Seidel & Gregor Janik (ADCELL)
(ADCELL, Marcus Seidel & Gregor Janik)

4:35 pm
to
4:55 pm
Snackable, scalable, smart – how influencer marketing will work in 2025
How is influencer marketing developing in a market that is becoming increasingly saturated, data-driven and technology-driven? The current industry report “State of German Influencer Marketing 2025” provides insightful answers: authenticity, AI and performance KPIs are no longer buzzwords – they are the benchmark for successful campaigns. In this talk, Markus Kellermann, Managing Director of MAI xpose360 and founder of Influencer360, will present exclusive insights from the new industry study and use specific customer cases to show how influencer campaigns are achieving measurable brand impact today. A presentation for everyone who wants to know how to generate not just reach but real impact with creator campaigns.

Markus Kellermann
MAY xpose360
5:00 pm
to
5:20 pm
Influencer marketing/creator economy 2025: between performance, brand and credibility
Influencer marketing has evolved from pure awareness generation to measurable performance, fundamentally changing monetization models. Modern approaches focus on realistic measurement methods for data, KPIs and attribution, while the channel continues to evolve. Integration into affiliate structures in particular shows how influencer marketing is evolving into a data-driven, performance-oriented marketing channel.

Jeanette Okwu
BEYONDinfluence
5:25 pm
to
6:05 pm
Influencer panel: Influencer marketing – between reach and performance
Participants:
- Katharina Backenberg (Lucky Shareman – Social Media & Influencer Marketing Agency)
- Sven Bergmann (Douglas – Head of Affiliate Marketing)
- Simone Gerhardt (stylink – VP Global Market Development)
- André Koegler (impact / Creative Suite – SaaS technology)
Moderator: Sebastian Menken (M2L)

6:05 pm
to
6:20 pm
Closing words and farewell
Dimitrios Haratsis (moderator) / René Roth (Oliro GmbH)

7:00 p.m.
to
11:59 pm
Affiliate NetworkxX evening event
